My Protein

SOCIAL MEDIA MANAGEMENT, SEARCH ENGINE OPTIMIZATION, PAY PER CLICK

As a globally recognized fitness and nutrition brand, Myprotein aimed to deepen its foothold in the highly competitive US market. Despite a strong product portfolio and international presence, the US division faced key challenges: underperforming ad campaigns, stagnant organic traffic, and disconnected social media presence. The brand struggled to maintain consistency across platforms, lacked localized content, and wasn’t capitalizing on growing fitness trends in the region. They needed a performance‑driven partner to re‑align their digital channels, drive more qualified traffic, improve discoverability, and build a cohesive brand voice on social media.

2022

Our Approach

PPC Icon

PPC: Intent-Driven

  • Campaign Restructure: Targeted user intent like “Post-Workout Recovery” and “Plant-Based Protein.”
  • Creative Optimization: A/B tested visuals, CTAs, and messaging for each funnel stage.
  • Retargeting Flows: Used dynamic ads for cart abandoners and re-engaged visitors with offers.
SEO Icon

SEO: Organic Authority

  • Technical Cleanup: Resolved crawl issues, improved site speed, and optimized metadata.
  • Content Expansion: Developed localized content around trending searches.
  • Backlink Strategy: Secured placements on top US fitness blogs and forums.
SMM Icon

SMM: Presence with Purpose

  • Platform-Specific Strategies: Tailored content for Instagram, TikTok, Facebook, and Pinterest.
  • Visual Identity: Built a clean, energetic, and fitness-driven aesthetic.
  • Engagement System: Rolled out SOPs for real-time responses and community management.

Execution Highlights

  • Tight integration between PPC and organic data to fuel campaigns and content ideas.
  • Automated response flows for social media DMs reduced response time dramatically.
  • Real-time dashboards to monitor ad ROI, organic reach, and audience sentiment.

Results

  • Engagement Growth: Stronger audience retention and brand interaction month-over-month.
  • Conversion Lift: Higher ROAS and reduced bounce rates from more qualified traffic.
  • Brand Consistency: Developed a clear, relatable presence tailored to American fitness culture.

Key Takeaway

Through a unified and insight-driven approach to PPC, SEO, and Social Media Management, D’Digital helped Myprotein US transform scattered efforts into a high-performance digital ecosystem—one that not only delivered conversions but also built a real, active community around fitness, wellness, and lifestyle nutrition.

Back to top