As a globally recognized fitness and nutrition brand, Myprotein aimed to deepen its foothold in the highly competitive US market. Despite a strong product portfolio and international presence, the US division faced key challenges: underperforming ad campaigns, stagnant organic traffic, and disconnected social media presence. The brand struggled to maintain consistency across platforms, lacked localized content, and wasn’t capitalizing on growing fitness trends in the region. They needed a performance‑driven partner to re‑align their digital channels, drive more qualified traffic, improve discoverability, and build a cohesive brand voice on social media.2022