My22BMI approached us in early 2021 with a clear vision: to establish a strong digital presence for their innovative health‑and‑wellness platform and to elevate the personal brand of their founder. They sought expert guidance on overall marketing strategy, hands‑on support for social channels, and a cohesive personal branding roadmap—all to position My22BMI as a trusted name in the fitness community.
We kicked off the engagement with a deep‑dive audit of My22BMI’s existing online assets and competitor landscape. From there, we crafted a comprehensive digital marketing consultancy plan that blended brand positioning, content pillars, and channel‑specific tactics. For personal branding, we developed a signature voice and visual style for the founder—aligning every post, blog, and profile update around a consistent narrative. To activate social media channels, we designed a flexible yet structured content calendar that wove together motivational stories, behind‑the‑scenes coaching tips, and client success spotlights.
Produced content that demystified BMI concepts and healthy habits, building authority.
Scripted and designed templates for weekly “Progress Check” posts to ensure brand consistency.
Hosted interactive Instagram Live sessions to foster authentic dialogue and community trust.
Amplified signature content to drive website visits and new subscriber sign-ups.
By the close of 2021, My22BMI had successfully transitioned from a fledgling startup to a recognized voice in the health‑and‑wellness space. The founder’s profile evolved into a go‑to resource for fitness insights, attracting invitations to online panels and podcasts. Social media channels saw sustained increases in community engagement, while website traffic and newsletter subscriptions grew steadi —laying a solid foundation for product launches and partnership opportunities in the following year.
