Life License Consultants

SOCIAL MEDIA MANAGEMENT, PAY PER CLICK

Overview

Life License Consultants (LLC) is a premier education‑abroad advisory firm guiding students through every step of their overseas study journey. In early 2023, LLC partnered with D'Digital to build a consistent pipeline of highly qualified student leads through a unified PPC and social media management program. Our goal was to establish LLC as the definitive expert in international admissions while driving significant growth in student enrollments.

Results

+340%
Qualified Leads
-70%
Cost Per Lead
+150%
Engagement

Our Approach

We began by profiling LLC’s core audiences—undergraduate aspirants, postgraduate applicants, and parents exploring professional certification pathways—to map their decision journeys from destination discovery to visa guidance. On the PPC front, we shifted focus from broad “study abroad” terms to high‑intent, program‑and‑destination–specific keywords, structuring campaigns around awareness, consideration, and conversion stages. Concurrently, we developed a six‑month social calendar for Instagram, Facebook, and LinkedIn that mixed student success stories, application‑tips carousels, and live Q&A sessions. By deploying retargeting pixels, we ensured warm audiences were re‑engaged with compelling testimonial videos and webinar invites.

Execution Highlights

We launched targeted search campaigns across key study destinations and continually pruned underperforming keywords, reallocating budget toward longer‑tail, higher‑conversion queries. On social media, a steady flow of four to five posts per week—including interactive polls and Stories Q&As—fostered community engagement. To capture leads directly on LinkedIn, we rolled out Lead Gen Forms offering a free study‑abroad checklist, while Facebook Custom Audiences enabled carousel ads promoting complimentary counseling calls. A tailored email drip sequence followed each lead submission, featuring case studies and FAQs to minimize drop‑off.

Key Takeaways

Precision Targeting Improves Quality

Focusing on program- and destination-specific keywords dramatically enhances lead quality and campaign efficiency.

Story-Driven Content Drives Engagement

Authentic student testimonials and interactive social formats build trust and encourage deeper audience interaction.

Integrated Retargeting and Nurture

Combining search, social retargeting, and email sequences keeps prospects engaged and reduces drop-off.

Continuous Testing Optimizes ROI

Regular A/B testing of ad copy and creative, coupled with performance reviews, yields ongoing improvements.

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