Life License Consultants (LLC) is a premier education‑abroad advisory firm guiding students through every step of their overseas study journey. In early 2023, LLC partnered with D'Digital to build a consistent pipeline of highly qualified student leads through a unified PPC and social media management program. Our goal was to establish LLC as the definitive expert in international admissions while driving significant growth in student enrollments.
We began by profiling LLC’s core audiences—undergraduate aspirants, postgraduate applicants, and parents exploring professional certification pathways—to map their decision journeys from destination discovery to visa guidance. On the PPC front, we shifted focus from broad “study abroad” terms to high‑intent, program‑and‑destination–specific keywords, structuring campaigns around awareness, consideration, and conversion stages. Concurrently, we developed a six‑month social calendar for Instagram, Facebook, and LinkedIn that mixed student success stories, application‑tips carousels, and live Q&A sessions. By deploying retargeting pixels, we ensured warm audiences were re‑engaged with compelling testimonial videos and webinar invites.
We launched targeted search campaigns across key study destinations and continually pruned underperforming keywords, reallocating budget toward longer‑tail, higher‑conversion queries. On social media, a steady flow of four to five posts per week—including interactive polls and Stories Q&As—fostered community engagement. To capture leads directly on LinkedIn, we rolled out Lead Gen Forms offering a free study‑abroad checklist, while Facebook Custom Audiences enabled carousel ads promoting complimentary counseling calls. A tailored email drip sequence followed each lead submission, featuring case studies and FAQs to minimize drop‑off.
Focusing on program- and destination-specific keywords dramatically enhances lead quality and campaign efficiency.
Authentic student testimonials and interactive social formats build trust and encourage deeper audience interaction.
Combining search, social retargeting, and email sequences keeps prospects engaged and reduces drop-off.
Regular A/B testing of ad copy and creative, coupled with performance reviews, yields ongoing improvements.